Gogodoc Private GP London

Privacy Policy

Version Date: September 2025

Gogodoc Limited ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use our website (www.gogodoc.com), our mobile application (the "App"), or engage with us regarding our healthcare services, including face-to-face consultations, home visits, telephone and video consultations.

By using our Website or any services, you consent to the practices described in this Privacy Policy. Please read this carefully and refer to it alongside any other fair processing notices we provide.

1. Data Controller

Gogodoc Limited, 104 Harley Street, London, W1G 7JD, is the data controller.

Contact:

  • Email: hi@gogodoc.com
  • Phone: 0203 371 0995

2. Personal Data We Collect

We may collect the following personal data:

  1. Identity Data: Name, title, date of birth, gender.
  2. Contact Data: Address, email, telephone numbers.
  3. Medical Data: Health information, medical history, symptoms, treatments.
  4. Financial Data: Payment information and details of services purchased.
  5. Technical Data: IP address, device type, browser type/version, operating system, login data, location data (if enabled).
  6. Usage Data: How you interact with the Website, App, or services.
  7. Marketing Data: Communication preferences and consent for marketing.
  8. Location Data: From your device if you enable location services, for home visits and location-based services.

How we collect data: Direct interactions, automated technologies (cookies, analytics), or through third parties (e.g., referring clinicians).

3. How We Use Your Personal Data

We process your personal data only when lawful, e.g., for:

  • Performance of a contract: Delivering GP services you request, reporting to your GP, arranging appointments, billing.
  • Legal obligations: Complying with healthcare regulations, safeguarding requirements.
  • Legitimate interests: Operating and improving our services, internal audits, fraud prevention.
  • Vital interests: Protecting your life or health, or that of another individual.
  • Consent: For direct marketing communications.
Purpose / ActivityType of DataLawful BasisRetention
To respond to an expression of interest in our servicesIdentity, Contact, Technical, Marketing and CommunicationNecessary for our legitimate interests (to respond to potential sales enquiries).10 years
To register an account on the AppIdentity, Contact, TransactionPerformance of a contract10 years
To provide you with medical servicesIdentity, Contact, Transaction, Medical, LocationPerformance of a contract10 years
To provide reports to your GP and other medical professionalsIdentity, Contact, MedicalPerformance of a contract10 years
To report concerns about your vital interests to other medical professionalsIdentity, Contact, MedicalTo protect your vital interests10 years
To administer and protect our business, services, Website and AppIdentity, Contact, Transaction, Technical, Usage, Medical, LocationNecessary for our legitimate interests and necessary to comply with a legal obligation10 years
To use data analytics to improve our Website or App, products/services, marketing, customer relationships and experiencesTechnical, Usage, LocationNecessary for our legitimate interests10 years
To make suggestions and recommendations to you about goods or services that may be of interest to youIdentity, Contact, Technical, Usage, LocationNecessary for our legitimate interests to develop our products/services and grow our business10 years

4. Sharing Your Data

We may share your personal data with:

  • Your GP or other medical professionals if required for continuity of care.
  • Third-party service providers for IT, hosting, billing, or analytics, only under contractual obligations to protect your data.
  • Legal or regulatory authorities if required by law.
  • In the event of business transfers, mergers, or acquisitions.

We never sell your personal data.

5. Security and Storage

We implement administrative, technical, and physical measures to protect your personal information. All electronic data is stored securely, and access is restricted to authorised staff. However, transmissions over the internet or email are not guaranteed to be secure.

We store your personal data for up to 10 years in line with healthcare record-keeping regulations unless otherwise requested.

6. Your Rights

You have the right to:

  1. Access your personal data (Subject Access Request).
  2. Correct inaccurate or incomplete data.
  3. Request erasure where lawful.
  4. Object to processing based on legitimate interests or marketing.
  5. Request restriction of processing.
  6. Data portability.
  7. Withdraw consent at any time (where applicable).

To exercise your rights, contact: hi@gogodoc.com.

You can also lodge a complaint with the Information Commissioner's Office (ICO): Website: https://ico.org.uk | Phone: 0303 123 1113

7. Cookies

Gogodoc uses cookies and similar technologies to provide a secure, reliable and personalised experience when you visit our website. Cookies are small text files that are stored on your computer, smartphone, tablet or other device when you browse our website. They help us remember your preferences, improve website performance, understand how visitors use our services and support the functionality of features such as online appointment booking.

How We Use Cookies

We use cookies for a number of purposes, including to:

  • Ensure our website operates securely and efficiently.
  • Enable essential website functionality, including appointment booking and online forms.
  • Remember your preferences and cookie settings.
  • Improve website performance and user experience.
  • Analyse how visitors interact with our website so we can enhance our services.
  • Measure the effectiveness of our advertising and marketing campaigns.
  • Help protect our website against fraudulent or malicious activity.

Types of Cookies We Use

Strictly Necessary Cookies
These cookies are essential for the operation of our website and cannot be disabled. They enable core functions such as website security, session management, online appointment booking, payment processing, and remembering your cookie preferences. Without these cookies, certain parts of the website may not function correctly.

Functional Cookies
These cookies allow our website to remember your preferences, such as language settings, accessibility options and previously entered information, helping to provide a more personalised browsing experience.

Analytics Cookies
Analytics cookies help us understand how visitors use our website by collecting anonymous information such as pages visited, time spent on the website, navigation paths and device information. This information allows us to improve our website, optimise performance and enhance the services we provide.

Marketing Cookies
With your consent, we may use marketing cookies to measure the effectiveness of our advertising campaigns and to display relevant advertisements on third-party websites and social media platforms. These cookies may be placed by trusted advertising partners.

Third-Party Cookies

Our website may use services provided by trusted third-party providers to support website functionality, analytics, online payments, appointment booking and marketing. Depending on the services available on the website, cookies may be placed by providers such as Google, Microsoft, Meta, Stripe or other trusted service providers. These third parties process information in accordance with their own privacy and cookie policies.

Managing Your Cookie Preferences

When you first visit our website, you will be presented with a cookie banner that allows you to accept, reject or customise your cookie preferences. You may update or withdraw your consent at any time through our Cookie Settings.

Most web browsers also allow you to manage, block or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality and performance of parts of our website.

Cookie Retention

Some cookies are temporary and are automatically deleted when you close your browser. Others remain on your device for a specified period to remember your preferences for future visits. The retention period varies depending on the purpose of each cookie.

For more information about the cookies we use or if you have any questions regarding our use of cookies, please contact us at hi@gogodoc.com.

8. Third-Party Links

Our Website or App may contain links to external websites. We are not responsible for their privacy policies. Please review third-party privacy notices.

9. Updates

We may update this Privacy Policy periodically. Any changes will be posted on this page, with the version date updated.

10. Contact

For questions or concerns regarding your data, please email hi@gogodoc.com or call 0203 371 0995.